A differentiated brand makes an organization stand out in a crowded marketplace, and helps prospects get to know the company. It makes it easy for them to see why the company is the clear choice for their needs. It also guides employees and gets everyone to understand and live the brand. In turn, it helps build brand awareness, which further shapes perceptions. Using a variety of strategic print and digital branded tools will build and support relationships, and keep the company in the forefront of heads and hearts. Below are a few examples from hundreds of projects. I have an extensive portfolio and can share more based on your interests.